A focal point of ASEF is balancing conversation about African development by highlighting innovative African solutions which challenge what's implied in popular culture and media-that social innovation is an Anglo-Saxon invention. Informing, expanding and creating the African brand and imagery is critical to endorsing and perpetuating a progressive African future. This piece, performed by Djimon Hounsou and written by Binyavanga Wainaina, humorously captures how Africa's brand is eroded by both inflated and subtle stereotypes.
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